Los temas de agenda y los estereotipos patriarcales en los encuadres mediáticos sobre la mujer

Abstract

In recent years, feminist movements have positioned gender rights as central issues in media, political and public agendas (Ingrassia, 2020). However, this did not necessarily translate into feminists being able to capture their own interpretative frameworks in the news. In fact, numerous patriarchal stereotypes continue to be reproduced and sustained in news constructions. The particularity in which these patterns of cognition, presentation, selection, emphasis and exclusion (Koziner, 2013) are presented in news coverage requires methodological tools that address the uniqueness of the issue and are suitable for recording recurrences that are often presented in a marginal and/or overlapping manner. In this sense, and from the perspective of Framing, in dialogue with the premises of Agenda Setting and with the ideas of feminist and gender studies, this paper describes the construction of a matrix for the analysis of media frames referring to women in the San Juan news. 

Among the results, it is highlighted that most of the analyzed journalistic articles include patriarchal stereotypes in their discourses.