El revenue management en el restaurante. Premisas para una búsqueda epistemológica.

Contenido principal del artículo

Armando Azeglio
Ariel Barreto
Stella Pereyra

Resumen

El presente artículo tiene por objetivo definir y comprender los conceptos, principios y estrategias que rigen la disciplina conocida como Restaurant Revenue Management (RRM) aplicada cada vez más en la gestión de organizaciones gastronómicas, el cual se desprende del proyecto de investigación denominado “”, (extraído el dato a los fines de evaluación).


Durante el período 2021-2022, se realizó una investigación bibliográfica-documental. Se clasificaron los estudios según su temática, metodología utilizada, los principales hallazgos y limitaciones identificadas. Se formula una síntesis y comparación de los conceptos, principios y estrategias identificadas en los diferentes trabajos, con el fin de establecer una conceptualización asequible del RRM y su aplicación en la gestión. También se identifican las tendencias actuales y futuras en la investigación y aplicación del RRM para arribar a posibles acciones de mejora y/o actualización de las prácticas mencionadas.

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Azeglio, A., Barreto, A., & Pereyra, S. (2023). El revenue management en el restaurante.: Premisas para una búsqueda epistemológica. Realidad, Tendencias Y Desafíos En Turismo (CONDET), 21(1), 91–108. Recuperado a partir de https://revele.uncoma.edu.ar/index.php/condet/article/view/4937 (Original work published 28 de agosto de 2023)
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